The Department of Health and Human Services (HHS) places its emphasis on commercialization in Phase II and only requires a separate commercialization plan for Fast Track applicants who are submitting a combined Phase I/Phase II application. :K '+ 0000001132 00000 n Rachel led project management and business development for Teslas Energy Products Team. Not too often, you say? Commercialization of agriculture refers to the production of crops for satisfying market needs rather than focusing on the surplus of a crop. By the way, NASA refers to the adoption of a technology within NASA as infusion. .css('font-weight', '600'); .css('background', '#FBD04A') 0000091942 00000 n Singular capability/technology If there is a singular capability (brand, asset, technology) that gives the core business its uniqueness, then is this relevant in the new opportunity? 0000005309 00000 n J This will let you draft informative and visually stunning slideshows that would be remembered by your audience. 2 HVN;}nb54l` YSERR$>}v>vYVQ3gv%?:NW;rCA^Q#4Z}F%2"dD[iKA fl=kNYK9~J5\1c1cAVdZ zpON 3~}czZvYl4c I 7DETd40-~+E1_Cam.o?_'Rtq F17z*C IULO .css('text-align', 'center') trailer <<35E3A5329CF24004908292C2CB5BAECA>]/Prev 99750/XRefStm 1132>> startxref 0 %%EOF 86 0 obj <>stream .css('font-size', '12px'); (What are you trying to provide or create?) The commercialization plan should offer a clear and concise description of the proposed work's market potential and the planned path to commercialization. The Transition and Commercialization Strategy Development template included at Appendix A is a tool that can be used to baseline and refine the strategy. commercialization activity - coming up with a strategy. 0000007602 00000 n Intellectual property may be protected with trademarks and patents. 6/6-2. 0000097030 00000 n Quality Assurance, Product Development, and Purchasing Strategies in China. Larta Institute 1149 S Hill St # 900 Los Angeles, CA 90015. 0000007650 00000 n .css('text-decoration', 'underline') The United States exports tremendous quantities of grain and other commoditiesCommoditiesA commodity refers to a good convertible into another product or service of more value through trade and commerce activities. Market Opportunity [DOE General Comments: Describe the product or service that you plan to bring to market and also describe your competitive advantage or value proposition to the customer. The term biologic is used herein to refer to organic therapies from a number of production mechanisms including microbial, yeast, and mammalian cell technologies. jQuery(document).ready(function($){ Keep in mind: Customers are sensitive to price Economies of scale are important 0000001868 00000 n Lorem ipsum dolor sit amet, consectetur adipiscing elit. Financing costs refer to interest payments and other expenses incurred by the company for the operations and working management. You can learn more from the following articles . Here we explain how the commercialization process works along with examples of technology, product and agriculture. The commercialization process follows several stages that start with research and end with a product's marketing. 66 0 obj <>stream Provide specific information on the market need the technology will address and the size of the market. 0000094604 00000 n J Extensive research and modifications take place even before the consideration of a business model. In the United States, one would be hard-pressed to find someone who has not heard the arguments against farming enterprise reducing American jobs. Have you occasionally watched extraordinary commercials that totally captivated you? Hence, a SBIR commercialization plan is a vital part of your ventures success, and its value is immense. A market research plan is very similar to a brief in that it documents the most vital information and steps about your project. Like Da. What is the ISO 37301 (Compliance Management Systems) standard? The accompanying table provides an overview of what we will discuss. The next step is to implement projects and activities that will help achieve the KPIs. It involves collecting and interpreting data during product development or marketing to help businesses make informed decisions. While it has pushed out low-skilled laborers with relatively limited options for work elsewhere, it has also benefitted people domestically and abroad. It includes the market research, customer segmentation, product positioning, pricing, and distribution strategies necessary to bring a product or service to the public. .main-container .alert-message { display:none !important;}, Preparing a Responsive Proposal - TUTORIAL 6, National Aeronautics and Space Administration, Example: DOE Phase I SBIR/STTR Commercialization Plan, DOE SBIR/STTR Funding Opportunity Announcement, HHS Guidelines for Commercialization Plan for Phase II and Fast Track applicants, Key Changes in the SBIR and STTR Policy Directives, NASA SBIR/STTR Solicitation Potential Post Application, An Official Website of the United States Government, Federal And State Technology (FAST) Partnership Program, Growth Accelerator Fund Competition (GAFC), http://www.acq.osd.mil/osbp/sbir/solicitations/index.shtml, http://science.energy.gov/~/media/sbir/pdf/docs/ExamplePhaseICommercializationPlan61112.pdf, http://science.energy.gov/sbir/funding-opportunities/, https://www.sba.gov/content/key-changes-sbir-and-sttr-policy-directives, http://sbir.nasa.gov/solicit/39417/detail?l1=50735&p=II. Open it with PowerPoint, Keynote, or Google Slides, and make the needed edits. Since there is such abundance and quality of arable land in the country, it has been ripe for an industrial overhaul. 0000089364 00000 n Commercialization is defined in the SBIR and STTR Policy Directives and we have listed the definition here. It is characterized by replacing traditional agricultural methods with the latest technological inventions. M{QGW+ It affects a nations economy and sustains the quality of life standards. jQuery('.alert-icon') Provide a holistic overview statement which clearly states what your product is and what it does and the benefits of using the product from a consumer/customer point of view. Is there a broader societal need you are trying to address with this commercial opportunity? 0000093815 00000 n 1. Commercialization Strategy 1 page Commercialization Plan 2 pages Mentioned in Field Name- Research Strategy N/A Commercial Opportunity 2-4 pages Potential Post Application Not mentioned DOE HHS NSF NASA. J p`T An enterprise often borrows money from different financing sources to run their operations in return for interest payments and capital gains. H\Ao0>!QC#'2OR_o\+O.pwGC6/](K3f/pvoNpY3v>n. Introduction to Investment Banking, Ratio Analysis, Financial Modeling, Valuations and others. Provide a holistic overview statement which clearly states what your product is and what it does and the benefits of using the product from a consumer/customer point of view. 115 0 obj <>/Filter/FlateDecode/ID[<810D8DE62ED30946BAA5317A3E7B55CC>]/Index[93 36]/Info 92 0 R/Length 111/Prev 154574/Root 94 0 R/Size 129/Type/XRef/W[1 3 1]>>stream A commercializationstrategyrefers to the series of financing options a company considers to move its technology/product from conceptualization to market. (6) Commercialization Strategy. This dichotomy surrounding the overall effects of agricultural commercialization is large and complex. 0000002763 00000 n 0000000896 00000 n Your Company Just Won an Award. Volume 3, the Cost Volume, is where you outline your cost breakdown. Describe, in approximately two (2) pages, your company's strategy for commercializing this technology in DHS, other Federal Agencies, and/or private sector markets. This may include: IP Protection Before launch, efforts may be made to keep the product or service secret. 0000001099 00000 n ?hsmUyuWUW*;tT+ Tk The manufacturer can also apply for provisional patent licenses during this stage if not done before. .css('font-weight', '700') .Q]?0;+ E endstream endobj 69 0 obj <>stream The team should also include folks with a track record of developing business models for technologies similar to the envisioned product in the SBIR proposal. It formally brings forth the idea for evaluation. 0000007238 00000 n This is the official blog of Sofeast.com. Since the concept is so vast, educating your audience about it can be a tough job. It generates job opportunities, creates choices for consumers, and paves the way for more market needs. have a strategic plan, the University's strategic plan can be used the anchor for your communications priorities. 0000071398 00000 n Commercialization is an overall process in which ideas are converted into products that are made available in the market for people to use. Coaching is ongoing. While both lines of commercialization more or less include the creation of an idea and bringing them to market, a scientific product requires more discovery work upfront. Licensing is of particular importance during this phase. Let us help you with YOUR SBIR Commercialization Plan. 50 0 obj <> endobj %%EOF Identifying the target market/customers. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Commercialization can refer to scientific innovations, retail products, or new ways to utilize farmland. What is Phase III? For example, suppose a manufacturer has proposed a new drug for diabetes. G|/DI- Investment banks closely monitor the availability of a product in relation to top competitors and the timing of the market, especially in the case of high-value investments. e)5Ch( _=uAdEf#2"iynsNM.7eT# But still, it happens, doesn't it? Trade Announcements Review and recommend a targeted businessplan structure, strategy and content. 0000018417 00000 n 0000003738 00000 n Developing a strategy for overcoming challenges in these three areas will optimize the product's launch and . 0000009088 00000 n Kwame Ulmer brings 20+ years of experience evaluating medical technologies in the government and serving in senior operating roles at medical device companies. This ensures a tighter scope of influence from other innovators and a better chance of successfully commercializing the product or idea. China opens its borders to all foreign travellers! 0000006053 00000 n uii5U|xyL[F_+YDW]yOi4w,($LY/Lq"0kal A,9)h%SsL:NfaZpa2w{=s!\0ags>2a`7`7oO`OO`OO`O@MzD}aexZ)AQ endstream endobj 66 0 obj <> endobj 67 0 obj <> endobj 68 0 obj <>stream 0000007338 00000 n With these Commercialization PPT slides, you can draft engaging presentations in minutes. 0000002492 00000 n 0000004721 00000 n Once a business model completes its review, the final step is bringing the product to the mass market for purchase. Examples of KPIs could include increasing followers on social media, increasing sales, increasing frequency of purchases, and reducing customer response time. |EWx^2V[!GA~d" ?|;2?(J~_W+J~_W+J~ Your audience would certainly appreciate the effort and you would also be able to save your time while working on your next presentation. Cost Structure Is the cost structure (infrastructure) the same or different? 0000008026 00000 n As the title indicates, coaching is never one-and-done. Discuss the business economics and market drivers in the target industry. Projects and activities should be tailored to the specific KPI and should be achievable within a certain timeframe. Login details for this free course will be emailed to you. .css('font-size', '16px'); An innovative infographic embedded with appealing icons illustrates the product's commercialization strategy for launch. Since the commercialization of a product, regardless of type, requires a great deal of money, the customers willingness to purchase is the most important driving force. It serves as an input or raw material for the manufacturing and production units.read more to countries all over the world. First, lets focus on what are typical assets for an SBIR applicant; a small business. Commercialization Assistance Program (NOAA-CAP), Commercialization Assistance Program (CAP) for DOE SBIR Phase I Grant Awardees, Commercialization Assistance Program (CAP) for DOE SBIR Phase II Grant Awardees, Technical & Business Assistance (TABA) for SBIR Phase I and II Awardees. As this is a dynamic arena, please be sure to always consult the most current solicitation or Funding Opportunity Announcement (FOA) from the agencies themselves. It provides a framework for setting measurable goals and objectives, as well as a detailed plan of action for achieving them. Strategy Budget California Office: 319 W. Ave. Gaviota San Clemente, CA 92672 jdarden@dardenlentz.com 949.361.2807 Ohio Office: 4975 E. Lake Road A commercialization strategy is a plan that outlines how to bring a product or service to the market. IDTechEx will support you in profiling your areas of competence , identifying growth areas matching your expertise, evaluating market opportunity, and developing your business plan and commercialisation strategy. A beautifully designed infographic with eye-pleasing vectors showcases the three stages of product commercialization. If you think about coaching as a line graph, a sales rep's knowledge increases immediately after a coaching session (good! DOE also provides a useful example of a responsive Phase I Commercialization Plan on their website. Once the focus areas have been identified, the next step is to identify the objectives that fall under each focus area. . Have you ever wondered why some commercials are so captivating? It is essential to keep this team small (my recommendation would be 12 people max); otherwise, reviewers get a sense that project execution may not be as efficient. uFxdQd*ZTKN?DQ {6 CV ] Zs T_nJ80 L308=yJ3!&H37K1iqm/di*)z#(H K endstream endobj 201 0 obj <>/Filter/FlateDecode/Index[33 122]/Length 27/Size 155/Type/XRef/W[1 1 1]>>stream 0000006372 00000 n A Guide To Guiding! Earlier we discussed the importance of understanding proposal evaluation criteria before beginning to draft your response. Here I will discuss key aspects that I have come across when writing a solid CP. Develop either a general or specific pathway to commercial use. In reviewing this document you will find that the proposer is asked to include a section called Commercialization Strategy that is approximately 1 page in length in their Technical Proposal. 0000010754 00000 n In this way, you can easily work on informative and aesthetically pleasing slideshows. 0000078245 00000 n An economy comprises individuals, commercial entities, and the government involved in the production, distribution, exchange, and consumption of products and services in a society. The commercialization stage of any New Product Development process is where the rubber meets the road and the product you are manufacturing in China gets introduced into the market. Also keep in mind that in some cases, the section that deals with commercialization is part of the technical proposal as a whole, while in other cases, it is a separate attachment. Yuu9{Y[},JPFG6i Apply today at CareerBuilder! The Department of Energy (DOE) requests a two page Commercialization Plan that is uploaded through Grants.gov in a specific section referred to as Other- Phase I Commercialization Plan in the DOE Funding Opportunity Announcement. At the same time, it will also make your presentations more appealing. Research and Development is an actual pre-planned investigation to gain new scientific or technical knowledge that can be converted into a scheme or formulation for manufacturing/supply/trading, resulting in a business advantage. This would bring more excitement to a customer base if released in November rather than in April. It describes the strategy that your organization will use to generate revenue, business opportunities, maps out a strategy to move forward and They do this to check the market interest in a product before paying for a full patent. 2*MqnJ The tagline of the SBIR/STTR program is "America's Seed Fund". It is not a case of just launching a product and hoping for the best. Training Training employees such as sales teams. Specific Aims Page- Behold Your Reviewer! The methodology of transforming a technological innovation into a commercial product or service typically follows these steps: All products, services, and innovations first begin as ideas. In other words, a product is created and brought to the market for profit. Assessment. Breaking news! On the other hand, should the goal be full commercialization of a product, licensing, patents, etc., the appropriate agencies need to be taken into account. 0000001821 00000 n For example, an NIH Phase II proposal is 12 pages, whereas in NSF Phase I and DOD Phase I, you will need to provide 1-2 pages of CP or some parts of the CP listed above. For the best experience on our site, be sure to turn on Javascript in your browser. .css('color', '#1b1e29') 0+ It is also helpful to have teammates that have experiences of working together. * Please provide your correct email id. Build a revenue model and financial viabilitywith pathway to business growth. 0000001229 00000 n important technology transition and commercialization activity - coming up with a strategy. Filed Under: Developing a new product series, New Product Development. Commercialization encompasses the transition of technology into products and services for NASA mission programs, other Government agencies, and non-Government markets.. This platform provides a comprehensive dashboard for monitoring KPIs and progress and allows teams to quickly and efficiently adjust their strategies to maximize their success. 'S_8W&3i9,Worhx7?^BM9anTTY6z&}8zJ|&gMg|yWd]hQ; The commercialization of agriculture includes the slow replacement of traditional farming systems by technological advancements and enterprises. %PDF-1.5 % Let us help you with YOUR SBIR Commercialization Plan. Once an objective has been identified, it is important to set measurable targets to track progress towards that objective. Therefore, federal agencies would like to award funds to those SBIR applicants that have a team with a good set of skills and experiences for the venture, as mentioned earlier. endstream endobj 94 0 obj <. But regardless of the awarding agency, the goal of a CP is to answer one simple question: How would you leverage your companys assets to discover and validate a repeatable, and scalable business model with this technology or idea? It is a simple question, but a BIG one with some keywords in it. _V*,v]k>zshY?'R8 G endstream endobj 159 0 obj <> endobj 160 0 obj <> endobj 161 0 obj <>stream 0000001644 00000 n Commercialization enables customers to obtain a wider choice of products and allows companies to generate more revenue, increase efficiency, and reduce costs. 0000152057 00000 n So lets start with a definition. Where a laboratory might have been using bleach, lets say for industrial purposes, they can commercialize it for widespread household use. When working with DoD its important to remember that each component that participates in a solicitation may have additional guidance for their component so you will need to look not only at the DoD Instructions, but also at those provided by the Component. To try out the new user experience, visit the beta website at https://beta.www.sbir.gov/